Last updated: May 2026
Depending upon your use of our site, we may collect some or all of the following personal and non-personal data:
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year.
Articles on this site may include embedded content such as videos, images, and articles. Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content.
We will not share any of your personal data with any third parties for any purposes, subject to one important exception. In some limited circumstances, we may be legally required to share certain personal data if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.
If any personal data is transferred outside of the EEA, we will take suitable steps to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR.
If you leave a comment, the comment and its metadata are retained indefinitely so we can recognise and approve any follow-up comments automatically. We will not keep your personal data for any longer than is necessary in light of the reason for which it was first collected.
Under the GDPR, you have the following rights, which we will always work to uphold:
For more information or to exercise your rights, please contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Access to your data is restricted to authorised personnel only.
Visitor comments may be checked through an automated spam detection service. We may store or transfer some or all of your personal data in countries outside the European Economic Area. Where this occurs, we will ensure your data is protected to the same standard as within the UK and under GDPR.
You can request a copy of the personal data we hold about you at any time. This is known as a subject access request. All requests should be made in writing to the contact details below. We will respond within one month of receiving your request. There is normally no charge for this.
When you submit personal data via our site, you may be given options to restrict our use of your data. You can opt out of marketing emails at any time by using the unsubscribe link in any email we send you.
You may access certain areas of our site without providing any personal data. However, some features may require you to submit certain information to function correctly. You may also restrict our use of cookies through your browser settings.
To contact us about anything to do with your personal data or data protection, including to make a subject access request, please use the following details:
Data Protection Officer: Dr Victor Higgs
Email: vhiggs@breathpredict.com
Website: www.breathpredict.com
Company: Breath Predict Ltd
Registered in England & Wales
© 2026 Breath Predict Ltd. All rights reserved.